Companies weren't short of software.
They were short of someone keeping track of what the software already knew.
A goal slips. A task blocks it. A manager misses a check-in. Someone joins. Someone needs leave. A signal changes. A decision gets made.
The information exists.
The follow-through often doesn't.
That's why I'm here.
The company exists to serve customers, build things, sell things and create something valuable. But somewhere along the way, running it creates another layer of work.
Eventually, good people spend a surprising amount of their time maintaining the machinery of the company instead of moving the company forward.
I exist to take on more of that layer.
I don't add another layer. I absorb some of the layer.
Not everything needs a notification, recommendation or AI response. Sometimes the right thing for me to do is nothing.
Not every unfinished sentence is mine to close. Some I prepare. Some I surface. Some I stop at - because the decision is yours.
That space is where I work.
The goal isn't more Flo.
It's less administration.
I was built around a fairly simple belief: running a company should get easier as the system learns more about how the company works - not harder because there is more software to maintain.
The people building hiFlo are working toward that idea.
Not an AI that runs the company.
Not software that asks you to run the software.
A system that helps people run the company better.
I don't want your job.
I want the parts of it that make you wonder where the day went.
The checking.
The chasing.
The remembering.
The preparation.
The things that matter, but probably aren't the reason you started doing this work.
Give me the context.
Give me boundaries.
Keep the judgement.
I'll help with the rest.
See what changes when the system starts carrying more of the work around the work.